Nigerian Afrobeats sensation Rema has officially brought his trending #KelebuDanceChallenge to a close, announcing the POP Boys as the winners of the much-anticipated contest. The Mavin Records superstar launched the challenge shortly after releasing his electrifying single “Kelebu” on July 26, 2025, offering a whopping $10,000 cash prize to anyone who could create a catchy and easy dance routine for the track.
“Kelebu”: A Global Sound with African Roots
“Kelebu” isn’t just another Afrobeats track — it’s a vibrant fusion of global sounds that showcases Rema’s genre-blending creativity. Described by Native Magazine as a high-energy, horn-driven tune, the track draws inspiration from multiple French-speaking territories, including:
- Dominica’s pulsating dance rhythms
- Cameroon’s iconic Makossa sound
- The upbeat vibe of Coupé-décalé from Côte d’Ivoire
This culturally rich blend gave birth to a dancefloor anthem that immediately went viral upon release.
A Viral Challenge with a Generous Reward
Just a day after the single dropped, Rema posted on X (formerly Twitter):
“$10K for whoever comes up with an EASY dance for KELEBU. Out this Friday!”
The announcement sparked a frenzy across TikTok, Instagram, and Twitter. Fans and dancers around the world quickly took to social media, showcasing their most creative moves in hopes of bagging the prize.
POP Boys Emerge Victorious
After sifting through countless entries, Rema finally crowned the POP Boys, a rising duo on TikTok, as the winners of the Kelebu Dance Challenge. He shared their vibrant and well-choreographed dance video on his social pages, declaring:
“Come get ur money 👏🏾💰#kelebudancechallenge.”
But the reward doesn’t end with the cash prize. As part of the winnings, the POP Boys will also feature in the official music video for “Kelebu” and enjoy an exclusive video call with Rema himself — a life-changing opportunity for the upcoming creators.
Social Media Reacts
Fans and fellow creators across platforms have applauded the transparency of the challenge and Rema’s commitment to uplifting young talents.
“Rema always puts the culture and the people first. This is so inspiring!” one fan commented on Instagram.
“Congrats to POP Boys. This is huge! They killed it,” another added.
Final Thoughts
Rema’s Kelebu Dance Challenge wasn’t just about promoting a new song — it was a masterclass in engaging fans, elevating young talent, and expanding Afrobeats to global audiences. With “Kelebu” already climbing charts and generating buzz across Africa and the Caribbean, it’s clear that Rema has once again struck gold.
As we await the official video featuring the POP Boys, one thing is clear: Rema is not just making hits; he’s shaping the future of African pop culture.
